Mobile coupons — usually text messages with discount codes sent to a cellphone — are becoming the blue-light specials for the digital age, reports The New York Times, promoting last-minute clothing sales, two-for-one entrees and cheap tickets to the theater.

“While some mobile coupons are sent directly from a retailer to a customer who has signed up for mobile updates, the other way for bargain-seekers to get up-to-the-minute deals is to subscribe to a mobile-coupon aggregator. At Web sites like 8coupons, Cellfire, Yowza and Zavers, users can sign up for different retailers’ promotions in one place. The opt-in model means subscribers get only offers they want to receive, making each one worth reading.”

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