Samsung announce d a new super-reflective LCD that is easy to read outside, even in direct sunlight. The new screen measures 1.72 inches and is technically called a SR LCD screen. Samsung claims it’s three times as bright as a normal mobile display.

Samsung Electronics has applied silver with high reflectance instead of aluminum to achieve the breakthrough. At the same time, the company developed a new reflective lens that greatly improves the rate at which light is concentrated into pixels. In addition, light entering the 1.72-inch LCD can be fully harnessed due to improved transmittance capabilities of the polarizer and color filter.

The new SR LCD is also transflective to better manage power consumption–natural light actually improves the screen’s brightness. Expect this to make its way into all of Samsung’s high resolution displays.