If more is better, cell phones are going to be great this holiday season: Samsung promises 9 new phones this quarter for the US market. Earlier this month Motorola promised 10 new handsets. But that’s nothing compared to new phones worldwide: Samsung Electronics Corporation, the parent to Samsung Telecommunications America, plans to launch 140 unique mobile phones this year.

The new Samsung phones for the US market include:

• p735 - A T-Mobile exclusive that was just recently listed on the website
• a760 - To be for Sprint PCS. Includes Ready Link push-to-talk.
• a790 - Both CDMA and GSM for ultimate roaming. Look for it to launch on Sprint PCS. It’s already available on Verizon Wireless.
• a740 - A compact device that combines voice, data and imaging services
• c207 - lightweight phone for Cingular. Includes Java and AIM.