When they’re not watching their favorite athletes, Olympic fans are going crazy for pins which are being sold on the streets of Beijing.

According to EDT, the unofficial Olympic “sport,” took off at the 1988 Calgary Winter Games, and has slowly been gathering momentum as the Chinese get bitten by the trading bug.

The most sought after one according to Ted Arthur is a Samsung pin that has a phone on it that actually slides open and closed.

You will see everyone is talking about the Samsung pin at PinLink.com, a collectors website which has a section on olympic pins.

Olympic pin trading is “the No. 1 spectator sport” at the Olympic Games. All the pins presented and exchanged in trading centres are related to the Olympic Games, both summer and winter ones. Some are officially produced by organizing committees and some are made by individual delegations or media to cover the Games.

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