Sony announced new Walkman DAPs today including the NWZ-S736F, NWZ-S738F, NWZ-E436F, and NWZ-E438F. The two new S-series players offer drag and drop loading simplicity and support for various audio and video codec’s. The two players are also the first Sony players to offer SenseMe channels to analyze the music collection and suggest channels based on the info gathered from the user’s tracks.

The players also offer integrated noise cancellation and an accessory cable to use the headphone in an airline. The screen used in the series is a 2-inch QVGA. The E-series Walkman’s have a button that allows the lighting to pulse with the beat of the music and a built-in voice recorder. The players can show video and photos as well.

The S736F has 4GB of storage and will retail for $150. The S738 has 8GB of storage and retails for $180. The E436F has 4GB of storage and will sell for $100. The 438F will sell for $140 and has 8GB of storage. Entry-level B series players will sell for $5 to $60 with 1GB or 2GB of storage.