Vodafone UK have launched a a new version of their homepage specially customised for the iPhone. On the ace of it it’s something of an odd move for the network since they don’t sell the iPhone themselves and have been in competition with the iPhone and it’s official network in the UK, O2, with devices like the Blackberry Storm. Commenting on the new homepage Vodafone said that it is “…available to all iPhone users including non-Vodafone customers.”

Vodafone’s tack seems to be in putting their site across as a portal for concentrating information people on the move might find handy such as content from the BBC, Sky News, football results, Top Gear, weather, traffic, Twitter, Flickr, etc. Of course such a move will only add fuel to the fire of speculation that O2’s exclusive deal with Apple to supply the iPhone in the UK is about to come to an end. Of course it could just be Vodafone trying to latch onto a demographic that makes good use of the internet on their handsets.