Today Sprint announced several new initiatives aimed at improving its customer service. Beginning Monday, November 12, Sprint customers who want to change the rate plan they are using will no longer have to extend their contracts to do so. Also, starting in 2008, Sprint will begin prorating early termination fees. Details of Sprint’s new ETF policy won’t be available until next year. Sprint will also place welcome calls to new customers, notify customers when they begin to incur large overage charges, and offer better discounts on new handsets for existing customers.

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