Pudding has received $8 million in funding to port its advertising technology to cellular and VOIP calling. Pudding listens to phone conversations for keywords, and when a match is heard, it will deliver a targeted ad to the user’s screen. No carrier has signed on with Pudding, however carriers like Virgin Mobile and Blyk both are experimenting with ad-supported calling.
Pudding Looks To Watch Phone Calls For Ad Targeting
January 6th, 2008 · Source [RCR News] · 1 Comment
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1 Pages tagged "phone" // Jan 6, 2008 at 7:50 am
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