Sony’s CEO, Howard Stringe, is said to be thinking of breaking away from Ericsson, who collectively form mobile phone giant Sony Ericsson. Stringer admitted in an interview with a German newspaper that this hadn’t been one of their better years - what with poor sales, profit warnings, and the like. He then went on to say said “buying out a partner is never an easy thing”, possibly hinting of Sony buying out Ericsson. He said he wants to work alogside Ericsson, and recapture the success they had two years ago - namely with the Walkman and Cybershot line of handsets.
Continuing from that sentence, and, most interestingly of all, he said “Or the joint venture will have to find its own solution”. So, in a nutshell, it seems if Sony Ericsson cannot recapture the few glory years they had, from 2005-2006, it could very well be that Sony will be giving Ericsson the boot, and going in the mobile phone business alone - and possibly releasing a PSP phone on their own after all.
CEO of Sony contemplating breaking off from Ericsson?
August 31st, 2008 · Source [unwiredview] · No Comments
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