Ahead of the imminent 19th launch Apple have begun their media campaign to promote their new iPhone 3G S. The advert feels like an action-film with the director and cinematographer both having worked on Fight Club. The advert, titled ‘Break In’ and focuses (pardon the pun) on the video recording feature present in the new handset. Apple gets in a sly joke at its own expense by referencing the same basic design as the iPhone 3G. Enough words though, take a look for yourselves.