Apple is considering entering the FCC spectrum auction set for January 16, 2008. Apple has enough cash to make a bid in the auction, which starts with a minimum of $4.6 billion, though winning any spectrum will likely take up to $9 billion. If Apple were to enter the auction it would represent a large shift in strategy for the company, which has focused more on selling devices rather than services. Winning spectrum could lead to a different way for Apple to deliver content to the iPhone without partnerships with wireless companies such as AT&T.